INTERNET USER EXPERIENCE 2008
April 1- 3, 2008
Morris Lawrence Building, Ann Arbor, MI
A conference spotlighting methods for dramatically improving today's web site user experience
Presentations
Tuesday, April 1st, 8:45 AM - 10:00 AM
What Makes You Click?
Susan Weinschenk, Chief of Technical Staff, Human Factors International
Abstract
Do you know:
Why do people decide to sign up for a newsletter? Donate online? Buy your product at the website? Trust the information at your site? Is decision making rational or are there non-conscious processes and emotions that initiate behavior?
In this entertaining and engaging session Dr. Susan Weinschenk and Mona Patel explore and demonstrate research on the brain and neuroscience and apply this info to the design of websites so that they are persuasive. You will learn the non-conscious bases to decision making, how emotions affect decisions to take action and how to apply principles of persuasion, emotion and trust to design successful web sites.
About the Speaker
Susan Weinschenk
Chief of Technical Staff
Human Factors International
Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She manages and mentors the HFI USA consulting staff, and oversees all training and consulting services in the USA. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.