INTERNET USER EXPERIENCE 2008
April 1- 3, 2008
Morris Lawrence Building, Ann Arbor, MI
A conference spotlighting methods for dramatically improving today's web site user experience
Presentations
Making McGraw-Hill's AccessMedicine Website more Usable and Useful
Laurie Kantner
Vice President of Client Services
Tec-Ed, Inc.
Tuesday, April 1st, 10:30 AM - 11:30 AM
Abstract
AccessMedicine (http://www.accessmedicine.com/) is a McGraw-Hill website that provides a vast library of medical information about diagnosis and treatment of disease conditions. A series of usability studies was conducted to quantify and improve the ease of use and the usefulness of the website for medical professionals and students seeking answers to clinical questions. This presentation will cover the method, results, and subsequent improvements that were made to the website.
About the Speaker
Laurie Kantner
Vice President of Client Services
Tec-Ed, Inc.
Laurie Kantner is a senior usability researcher for Tec-Ed, overseeing and conducting a wide range of client projects using both field and laboratory methods. Her recent research includes work for Ford Motor Company, the NIH, McGraw-Hill, Yahoo!, and eBay. Laurie has served on the Board of Directors of the Usability Professionals' Association. Her publications include UPA papers on "Field Research in Commercial Product Development" (2003) and "Balancing Rigor, Adaptation, and Mentoring: Field Study at Customer Sites to Initiate a Corporate Usability Program" (2004).